Zak Edson, the VP of Sales and Service, sent some Lucid Air customers an email this morning. The email appears to have been sent to customers who received the VIN number of their Lucid Air a while ago, but those cars got somewhat stuck in pre-delivery inspection due to the recall issue from a few weeks ago.
The email says these customers should expect their Lucid Air vehicle by the “end of June.” This includes “all cars currently in this review process.” He said in the email, “in speaking with customers awaiting delivery, I understand there is some frustration with the lack of information around delivery status.” He goes on to explain why the Lucid Deliver Advisors are having a rough time providing a “reliable delivery date” and explains these cars have had “certain fit and finish components that did not meet the high-quality standards that customers expect” from Lucid Motors. “Your vehicle is undergoing a thorough review as part of our heightened quality process to ensure we meet your expectations,” he added. The email ended saying “We want to ensure your Air looks amazing as it performs.”
The email was posted in the Lucid Owners Forum by a member who received his VIN from Lucid Motors on April 11, 2022 from the Grand Touring infinite black exterior color. Another member also received this email who had his VIN assigned back on May 13, 2022 for a Quantum Grey exterior color.
Email Notification From Lucid Motors
Here is that email as posted in the forums:
Here is the text version of this email screenshot:
In speaking with customers awaiting delivery, I understand there is some frustration with the lack of information around delivery status. I am reaching out to explain why your Delivery Advisor has had difficulty providing you with a reliable delivery date.
As we bring Lucid Air to market, we have been managing a variety of challenges, from supplier quality to assembly procedures that require improvement. We have found that certain fit and finish components did not meet the high-quality standards that customers expect from us. Your vehicle is undergoing a thorough review as part of our heightened quality process to ensure we meet your expectations.
Once your car has completed this review, we will work with you to schedule delivery and to complete the transaction. We are targeting the end of June for the completion of all cars currently in this review process. Your Delivery Advisor will provide periodic updates on the status of your car.
I assure you we are doing everything we can to deliver the quality you expect from Lucid. We want to ensure your Air looks as amazing as it performs.
VP Sales & Service
In May, we reported about additional pre-delivery inspections, with a third fit and finish inspection as well. There were also reports of executive changes within the company related to these hardware quality issues.
Zak Edson – It’s Significant
It is significant that this email has come from Zak Edson. Zak Edson is the is Vice President of Sales and Service, responsible for managing all aspects of Lucid’s Sales and Service operations, including sourcing and building Studios and service centers. He previously served as Director of Marketing and Sales.
Zak joins Lucid after holding a series of senior management positions at EV startups, including time at Tesla and SERES EV. Most recently, Zak served as Vice President of Product Management, Marketing and Sales at SERES EV, where he developed go-to-market, retail store and service center plans for the startup. At Tesla, Zak worked as Director of Global Product Planning and helped navigate through the company’s IPO. His resume also includes time at companies ranging from eBay to CBS interactive, and he has been awarded multiple patents for online commerce functions. Zak holds a Bachelor of Science degree in Business Administration from Pepperdine University.